E-book Sales - Will Your Cover Close
the Sale?
Well designed professional looking
e-book covers do much, much more than show the title of the book.
An e-book cover can be a powerful attention grabbing sales tool.
If you are currently promoting an e-book on your web site and don t have
an e-book cover to promote it, you re losing money.
Believe it or not, people DO
judge a book by its cover. If you ve got no cover, only words describing
the book, you re losing many potential buyers. If you ve got
an e-book cover with the title and a background cover only, you re losing
money.
As with any sales or marketing
effort there are three things you need to keep in mind when designing your
e-book cover. #1) You identify a desire or fear your prospect has
and have come up with a solution (your e-book) People buy based upon emotions,
not logic. #2) Next you make your prospect a promise to have
him reach his desire or eliminate his fear. You want to have him
picture his desires being met. (This is where the e-book cover goes
to work.) and, #3) you make him an offer to purchase the solution to his
desire or fear.
The e-book cover should make
your prospect visualize reaping the benefits contained in the book.
The word, the picture, the colors all should be set to intensify the emotion
of reaching his desire or calming his fear. They should work together
to bring a unique offer that can t be achieved unless they have your e-book.
The E-book cover will then be an immediate call to action. A call
to action that is easily perceived and acted upon.
Creating an e-book cover that
acts as described above will:
Lend credibility to your product
Help establish trust with your
prospects
Increase perceived value
Make your e-book look like
a real tangible book that people can see and feel
Whenever you look at your e-book
cover, ask yourself these questions:
Does it adequately paint the
picture of the desire of your prospect?
Does it calm his fear?
Does it fill his need?
Does it intensely attract your
attention?
Don t just settle for minimal
returns on your e-book. Applying the concepts discussed here will
increase your profits.
Author-Bio: Andy Eaton is one
of the most sought after graphic designers on the web, not only does he
create quality graphics, but he also teaches you how to create them step
by stem in his video membership site, Right now you can get access to some
FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
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