Using Graphic Design on Your Website
Almost everything is available
on the web products, services, e-books, software, audios, videos,
membership sites, or newsletters. Regardless of what you re promoting,
there s a never-ending supply of prospects and customers on the world-wide-web.
Your goal is to capture and turn those prospects into paying customers.
Perhaps the best avenue is
by the use of graphics. Three important sections of graphics that
should be used for a compelling website are 1) header graphics 2) product
cover and 3) background graphics.
Let s start at the top with
the header graphics. Without excellent quality header graphics it
won t much matter what s on the rest of the page. Here s why.
Once a prospect clicks on your site you ve got approximately 8 seconds
to convince him to continue with the information you re providing.
You only get one chance to make a dynamic first impression.
The next area is your product
cover. No matter what you re selling you should have a product cover.
Even if you re promoting services you should still have a graphic image.
People want to see what they are getting for their money. There s
no better way to do it than with a picture. There s an old saying,
You can t judge a book by its cover. Guess what? Most
people do exactly that! Their opinion is based upon a visual image.
Even as you read, your mind creates visual images of the perception of
the words. Make sure your product cover fits the bill. Don
t sell this area short!
The last area is background
graphics. Most people will spend very little time considering
the background graphics for their website. This can be a major
mistake. Properly crafting the background will have subliminal, almost
magical effects on the overall potential of the entire website. It
s like the glue that pulls every other aspect of the site into a uniform,
well functioning profit-making machine. This area is the major play
in helping to create the overall flow and unity to your site. Again,
don t sell it short!
In the creation of each 3 areas
of your graphics special consideration should be given to the overall theme
of your site. The theme will help with continuity of branding and marketing.
Today, the Internet surfer is often bombarded with look-alike products
and services. Your key to a successful website lies in being faster, more
imaginative, and more unique to get your prospect fired up. Simply
put, you must stand out from the crowd. The theme of your site will
help you do just that. This is not to say every aspect of your graphics
should look alike. Far from it! Each area should however, complement
the work of the other.
Color, size, tone, relativity,
and uniqueness are all important attributes to consider when designing
your graphics.
Author-Bio: Andy Eaton is one
of the most sought after graphic designers on the web, not only does he
create quality graphics, but he also teaches you how to create them step
by step in his video membership site, Right now you can get access to some
FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
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