Capturing Leads on Free Traffic Exchanges
There are 3 basic components to
capturing leads on free traffic exchanges that need to be understood. Lead
capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be
hosted anywhere but it needs to have at least one thing on it to be effective...
a way to capture a person's email address.
Why waste your traffic exchange
credits sending user's to your sales page where they only have 15 seconds
to decide whether they are interested in your product or service? It is
too easy just to let your website rotate to the next causing you to lose
a potential prospect.
If you set up an incentive-laden
lead capture web page (by incentive I mean a contest or freebie for providing
their email address) that has a short tag line about your product or service
combined with a 2 line form consisting of name and email address you have
a simple yet incredibly powerful marketing tool.
In fact what would stop you
from advertising 5 or 10 different lead capture pages on several traffic
exchanges for each product or service you are promoting?
Ok, so you have a person's
email address and name.
What now?
Let me explain the purspose
of an Autoresponder before I do that. An Autoresponder is a script that
sends out timed follow up messages to anyone in your Autoresponder email
list. If you connect the form on your lead capture page to your Autoresponder
you have a virtually unlimited opportunity to advertise to your now "opt
in" subscriber.
Your only real job becomes
promoting your lead capture pages. The Autoresponder system once set up
requires little or no maintenance on your part.
Now when a person sees your
incentive laden lead capture page on a Free Traffic Exchange they can quickly
scan your opportunity and provide a minimum of information (nobody likes
filling in forms, especially when they only have 15 seconds to decide on
your offer).
Freebies work well, free downloads,
contests, giveaways. People like free stuff and this gives you a nice way
to build up credibility with your customer.
To take this a step further
you can track your campaigns by replacing the URL for your product with
an Ad tracking URL.
This will tell you every time
someone clicks on a link within your email message or lead capture page
allowing you to weed out ineffective ad copy.
Make sure you set up a different
ad tracking URL for each lead capture page or email message and you can
truly see how well each of your campaigns are performing in real time.
So get busy creating your lead
capture pages, connect them to your Autoresponder follow up system, and
start promoting and tracking your campaigns. You should see improvements
in your sales and recruiting efforts immediately.
Author-Bio: Michael Lawrence
is the webmaster for http://www.cobrasurf.com
providing Free Web Traffic and Free Website Promotion. He also publishes
a Blog which can be found at http://cobrasurf.blogspot.com containing articles
on website promotion and internet marketing.
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Traffic Exchange Resource
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