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Business Book Reviews
| Refuse to Choose | ||
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Refuse to Choose Author: Barbara Sher Publisher: Rodale, INC ISBN: 1-59486-303-2 Barbara Sher does it again! In her latest book she delivers the anticipated good theories for living a productive and happy life when you feel out-of-sorts with the rest of the world. Her humor and lighthearted writing style capture you from the first paragraph. I have always found it very easy to add Sher's books to my personal library as I am always guaranteed good advice, practical direction, motivation, understanding, and much more. |
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| The Identity Code | ||
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The Identity Code Author: Larry Ackerman Publisher: Random House ISBN: 1-4000-6417-1 The 8 Essential Questions for Finding Your Purpose and Place in the World The idea that you are at liberty to pick whatever path in life you want is the unspoken agony of the modern person. Call it the myth of personal freedom. This popular, but misguided, belief ignores the fact that life has order, and that that order bears heavily upon your choices, on what makes sense to do with the time you have. The good news is that, although you can’t be anything you want, you have more potential than you know. |
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| Virtual Assistant The Series | ||
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Virtual Assistant The Series Become a Highly Successful, Sought After VA Authors: Dianna Ennen and Kelly Poelker Publisher: Another 8 Hours Publishing ISBN: 0-9742790-5-6 A complete reference guide to starting a successful and profitable virtual assistant business. |
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| Money, A Memoir | ||
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Money, A Memoir Author: Liz Perle Publisher: Henry Holt and Company ISBN: 0-8050-7712-x "One of the most insightful and important books about women's behavior I've ever read" Hope Edelman... |
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| Running a 21st Century Small Business | ||
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Running a 21st Century Small Business Author: Randy W Kirk Publisher: Wagner Business Books ISBN: 0-446-69618-8 A power packed edition showing you how to: Succeed in your business Find the right location Master selling, collecting, goal setting, brainstorming and problem solving Get the most from your advertising and much more... |
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| You Don't Have To Do It Alone | ||
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You Don't Have To Do It Alone Authors: Richard Axelrod, Emily Axelrod, Julie Beedon, and Robert Jacobs Publisher: Berrett-Koehler Publishers, INC ISBN: 1-57675-278-X How to Involve Others to Get Things Done. "We all need to involve others to accomplish tasks and achieve our goals, but all too often involving others seems like more trouble than it's worth..." |
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| Will Your Next Mistake Be Fatal? | ||
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Will Your Next Mistake Be Fatal? Author: Robert E. Mittelstaedt, Jr. Publisher: Wharton School Publishing ISBN: 0-13-191364-6 "Every business and system disaster has one thing in common; the people in charge never saw it coming." |
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| Future Shop | ||
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Future Shop Author: Daniel Nissanoff Publisher: The Penguin Press ISBN: 1-59420-077-7 "How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get Things We Really Want." |
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| The 2-Second Commute | ||
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The 2-Second Commute Join the Exploding Ranks of Freelance Virtual Assistants Author: Christine Durst and Michael Haaren Publisher: Career Press ISBN: 1-56414-792-4 "Work-at-home parents, homeschoolers, retirees, people with disabilities, and those who are just plain sick and tired of the Rat Race are learning about this viable, recognized career option." |
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| Innovative Management | ||
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Innovative Management Author: Alan G Thomas and Ralph L LoVuolo Publisher: Learning House Publishing ISBN: 978-0-97463-581-1 Innovative Management addresses what every company's purpose ideally should be with respect to continuous improvement. |
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| Goal Free Living | ||
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Goal Free Living - How to live the life you want Author: Stephen M Shapiro Publisher: Wiley ISBN: 0-471-77280-1 Goal Free Living shows you how to explore paths in your life you never knew existed and discover a more exciting, successful and rewarding life. |
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| The MomsTown Guide to Getting it All | ||
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Authors: Mary Goulet & Heather Reider Publisher: Hyperion ISBN" 1-4013-0787-6 If you are a "stay-at-home-mom", then this is your guidebook. It is a small masterpiece providing you with a life makeover by showing you how to get organized, get a real life, get and realize a dream, fill your pockets, and also shows you how to bend without breaking... |
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| The New Health Insurance Solution | ||
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Author: Paul Zane Pilzer Publisher: John Wiley & Sons, INC. ISBN: 0-471-74715-7 Finally a book that shows the average American how to get affordable insurance when you've lost yours from work or if you are self employed. |
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| The Daily Six | ||
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The Daily Six Author: John Chappelear Publisher: Penguin/Putnum ISBN: 0-399-15302-0 Ever notice everyone’s on a low fat diet after the heart attack? Everyone has time for their kids after the divorce. Everyone’s a financial genius after a bankruptcy? Six simple steps to find the perfect balance between prosperity and purpose is what you will find in John's book which will help you be open to change, show you how to face your fears and much more. It's a short read but power packed with good advice by showing you how to take small steps to make small changes that produce dramatic results... |
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| Steal These Ideas | ||
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Author: Steve Cone Publisher: Bloomberg Press ISBN: 1-57660-191-9 Marketing Secrets that will make you a star. Excerpt: Fundamentally, the job of the marketing professional is to excite the potential buyers, to get them to pay attention to his product or service message and not the other guy's. Most marketing campaigns fail badly in the excitement category, and do even worse in the creation of a compelling call to action. The whole point of any promotion is to be NOTICED and get a RESPONSE. The marketing industry spends $35 billion a month to grab consumer attention, just in the USA. Will anyone really pay attention to one more burger ad, one more beautiful older-looking couple seeking financial security by walking hand in hand on a deserted beach, one more gleaming auto isolated on a rain-slicked winding road in Monument Valley? How can you break out of the pack and hit an emotional bull's-eye that compels your target consumer to single out your brand and respond to your offer? How do you make this happen? Take a look at the following stellar campaigns, all of which demonstrate the power of integrating marketing excitement, news value, and compelling calls to action. |
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| The Etiquette Edge - The Unspoken Rules for Business Success | ||
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Author: Beverly Langford Publisher: AMACON ISBN: 0-8144-7242-7 ============== Beverly shares the accumulation of other's ideas and writings as a foundation for forming her own conclusions on the subject of civility and the role of courtesy in personal success... |
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| Cult of Power | ||
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"Cult of Power - Sex Discrimination in Corporate America.." Author: Martha Burk Publisher: A Lisa Drew Book / Sribner ISBN: 0-7432-6450-9 Probably the most powerfully written book I have read this year. Once I started I couldn't put it down. It evoked many emotions and I was ready to go boycott many corporations after reading Martha's story. I was not even aware of the magnitude of the problem she outlines in her dynamic book. I wish I could make it required reading for every woman. This is amust have book for your library. I am going to include a small excerpt here to get your interest going... |
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