Advertising Agencies are Smart Marketing

If you have never worked with an advertising agency then you are missing out on some smart marketing. An ad agency is going to be able to perform two services for you. They can sell advertising for you, or they can find advertisers for your web site.

Agencies charge a commission and that commission varies depending upon the type of services they offer. With some advertising agencies, you don't have to lift a finger. They do it all including serving the ads from their own server, providing reports or access to the reports to the advertiser, and all of the negotiating that needs done. Unless you want to set up your own ad tracking and calculate all your own ROI, etc, I would suggest hiring an advertising agency.

Advertising is everything some people say.

Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog. 

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won’t do you any good at all because it’s not targeted traffic. 

Take for example all of the many different ’surf for traffic’ or ‘traffic clicking’ programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who’s using these services? Webmasters and marketers that want traffic on their own site. So they most likely won’t spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. 

Once marketers realized that they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus and that was their new focus. Problem is that that is exactly what everyone else did, so not a lot of people were surfing anymore. 

Bottomline is, you want traffic, but you need targeted traffic, so here are some tips on how you can generate exactly the traffic you need and bring the visitors you want visiting your site to you instead of chasing after them. 
 

1. Content: What is your website about? Do you just have a page with a lot of links and not much else? If that’s the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site. 

2. Talk about your experiences with your subject matter. You don’t have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let’s look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it. 

3. Forums and Bulletin Boards. You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website’s server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from. And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so you don’t violate any of them). 

4. Start a blog. Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes. The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way. 

5. Write articles. Writing articles isn’t hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories just to share your articles at. Basically what you do is to write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are websites and ezine newsletters on any imaginable topic out there, you can’t lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic) and you will all of a sudden find new traffic coming from search engines, newsletters and websites. 

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote about.
Author:
Sandra Stammberger