Tradeshow Tips

• Your exhibiting booth should provide an "atmosphere" of professionalism and constancy.
• Try THEMING as a new approach.
• Keep promotional handouts neat and organized. have plenty of promotional items for display.
• "Scents", especially pleasing aromatic ones, always draws a crowd and keeps them coming back.
• Use coordinating colors that soothe the eye instead of colors that irritate.
• A crisp, clean area always gives the impression of efficiency and professionalism.

• Don't hand out all of your expensive literature at trade shows. Instead, develop some inexpensive product sheets if you want prospects to leave with something, and offer to send more information after the show. This approach gives you a reason to get their vital information.
• Use booth signage that conveys a message focused on your prospect's needs.
• Good trade show press kits give reporters basic information on the kits' contents at a glance; for example, use press-on labels on the cover listing, new products being shown, special events planned, and location of your booth. Or, have a table of contents as your first page.
• To get attention you need bright "contrasting" colors such as blue and orange,  or purple and yellow. If you don't know the contrasting colors, then do a search on the web for color charts and contrasting colors. They will probably have "visuals" where you see how they stand out.
• Also...."black" writing on a yellow background has been proven by tests to be the "easiest" for people to notice and read. That's why all the warning signs on the freeway are in these colors.

• Be sure to have some cards printed for contact information.
• Offer a door prize or free drawing for mdse. for filling out a card.
• Keep all cards for future mail outs or phone calls.
• Keep in touch with all prospective clients on a regular basis.
• Send a postcard periodically as a reminder of your business.

"Trade Show Links"

• Exhibitor Net- Lots of helpful information plus a lot of links to trade shows.