Just
how personal is your e-commerce site?
While we all strive
to make our web sites remote and friction-free, we don't have to make them
impersonal. You need to remember that you are a person and you are dealing
with real people.
It's
important to create some sort of intimacy with your customers.
This can be done
in a variety of ways. There are all sorts of new "sticky" tools to implement
on your site including message boards, discussion lists, feedback forms,
and FAQs but even this might not be enough if your site feels cold and
expressionless.
Haven't you ever
wandered in to one of those aromatic tea rooms with little specialty gifts
and and an atmosphere of warmth and inviting vibrations? You can do the
same with your web sites. We can't get the actual "smell" of ginger or
cinnamon yet, but I'm sure some techie will design a way soon! In the meantime
you can still give your online store some personal touches.
Even the big department
stores set up actual showrooms with living and sleeping areas. I'm sure
this little technique increased their sales at least 50% from just having
shelves of plastic bags with bedspreads and curtains in them.
A
personalized site also requires personal service.
Email inquiries
should be answered right away and problems should be solved immediately.
I might not like the salesperson who hounds me to death in the store, but
I sure want to see one when I am looking for something in particular and
can't find it. I sure want them to be available when needed even if I don't
want them asking me every two seconds if they can help me. I just want
to know that they are there. I hate walking up to an empty sales counter.
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Business
Loans for Women
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