Persistence: A Key Ingredient in the Recipe
for a Successful Small Business
It has been said that success is rarely easy
or quick and that it is only the product of consistent effort which is
repetitively applied. This is definitely the case for the small-business
owner when trying to become successful in the cutthroat world of marketing.
Any successful business depends upon marketing your product or services
to the general public and convincing them to spend their hard earned money
or time. It is only through persistence and never giving up on your
dreams can success be achieved. Within this article, you will find several
ideas of how you can maintain perseverance and understand that persistence
is indeed a key ingredient in the recipe for a successful small business.
Finish What You Start
Oftentimes people get off to a flying start
in their business endeavor, but as time goes by they get side-tracked never
finishing what they started. The history of small business is full of great
starters but not-so-great finishers. There has never been a great book
left half-written, nor a successful business left half-built. The key to
finishing what you started is perseverance and commitment. Remember that
many people with less talent, less ability and less experience can achieve
greater things than those with greater gifts if they commit to the end
of what they begin to do.
Don't Fear It, Face It
Fear is a terrible thing and when
applied to running a small business can end in disastrous results. Most
people are afraid of rejection or the thought of failure. Fear of rejection
will cause people to accept lives of conformity and mediocrity, while fear
of failure will lead people to pass up on life changing opportunities.
The small business owner will oftentimes have to take chances and risks
in order to survive. It is the ones that face their fears of rejection
and failure that survive. Dr Martyn Lloyd-Jones once said, The men
who try to do something and fail are indefinitely better than those who
try to do nothing and succeed.
Decide to Be Decisive
Everyday we make choices. Most of the time
we are not even aware that we are making them. In the world of business,
indecisiveness can be fatal. To pursue opportunities for your small business
and maximize potential, you have to become decisive. Becoming pro-active
in making decisions in the direction of your business and staying the course
will be for more successful than waiting for choices to happen and then
dealing with the consequences.
Never, Never Give Up
This is the definition of persistence.
As one Japanese proverb teaches us, the eventual winners are those who
fall down seven times, gets up eight. We aren t losers until
we give up. This is definitely true for the small business owner.
Persistence is indeed a key ingredient
in the recipe for a successful business. You must stick to your game plan
and finish what you start. You must be decisive in what you chose and never
fear rejection or failure. And above all, you must never, never give up.
One final thought from J.D. Rockefeller, I do not think there is
any quality so essential of any kind as the quality of perseverance. It
overcomes almost everything, even nature.
About the Author:
Roger Boatwright |
