5 Ways to Market Your Business for Free
In my last article, I showed you five different
ways to promote your business for free. All of these methods are highly
effective.
There are, according to author and internet
marketer, Richard Quek, http://www.exposedtraffic.com, over 100 different
methods you can use to market your business online. However, as Quek points
out, not all of these methods are free, nor are they effective.
Below are five more highly effective methods
you can use to market your business, they're all free, and they do work.
1. Joint Ventures (Short
- Long Term Marketing Strategy)
Joint ventures are the fastest way to
get traffic and sales for your site.
Basically, you contact ezine publishers
who own complimentary sites, offer them a copy of your product, as well
as other incentives like higher commissions, and ask them to offer your
product to their readers.
Although it can take a little while to
find complementary sites, you can increase the number of affiliates/partners
marketing your product, and you can get immediate traffic.
You can use forums to help you find joint
venture partners. However, there is an easier way to find joint venture
partners. JV-Network. It's free to join, but you need an invitation: JV-Network
- http://JV-Network.com/JV/4632.
2. PR (Short - Long Term
Marketing Strategy)
Press releases, or news releases, can
help you effectively get traffic to your business because, unlike advertising,
you are offering readers news about your business.
The key here is that it's news. You can
make this technique even more effective when you build a list of local
contacts to submit your releases to. Online news releases help you build
your business globally; local releases will help you build your business
in your community, and you have a better chance of getting read.
http://www.prweb.com
http://www.press-world.com/
http://www.free-press-release.com/
http://www.press-base.com/
3. Free Ebooks and Reports
(Long Term Marketing Strategy)
Like articles and press releases, this
is a viral marketing strategy. You can create brandable copies of your
report or ebook so that others can add their information about their businesses
and then give your ebook away. This method can be even more effective if
you have an affiliate program.
http://www.ebookdirectory.com
http://www.ebookpalace.com
http://ebookjungle.com
4. Directories (Long Term
Marketing Strategy)
Most people don't think about using directories
as a way to build their businesses, but this can be a very effective way
to do it.
The actual strategy here is linking. There
are many directories where you can post your site for free, and they don't
require that you link back to them. This increases the number of links
that you have pointing back to your site, increasing your Google page rank,
as well as increasing your traffic.
The most important thing you can do here
is to vary the anchor text that you use in your links. Google is currently
penalizing sites that use the same anchor text in their links.
http://www.seo-lab.com/directory-articles/best-free-directories.php
5. Networking (Short - Long
Term Marketing Strategy)
Networking is similar to marketing on
forums, but you will find networking to be more targeted than forums.
You will also have more tools available
to help you promote, like blogs, press release posts, and article posting.
These sites will also often allow you to use classified advertising to
promote your products and services.
The side benefit of networking is that
it allows you to improve your search engine rankings through content creation,
and it increases the number of entries you have in the search engines,
raising your rankings.
http://www.ecademy.com
http://www.ryze.com
http://www.linkedin.com
Add these marketing methods to your marketing
plan, and you'll have an ever increasing stream of traffic to your site.
Want even more high traffic sites to market
on? Jinger Jarrett will show you how to market your business online to
hundreds of high traffic sites for free. Grab a subscription to her premium
ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html |