How to Have Good Customer Service

The grade you receive on your report card of customer service will have you doing one  of several things:  1) passing with flying colors  2) averaging out or  3) failing miserably. 

 During the finals of Business Savvy  you can't afford to get anything less than an A. The  small business arena is a very competitive field and it is the business that goes above and  beyond that graduates on top. If you  think this is just about being at the head of the class, think again; customer service and  failure to  project a positive public image are two significant obstacles confronting small businesses and  leading to business failure. Surveys and results show that people want good, quality service  for  their time and money. 

 If you are not making the grade here are some things to get you started and on your way to  improving your customer service relations: 

 1) Encourage and support staff training.  Start from the top down and make sure everyone knows the company's goals and objectives and  policy and procedure. Make excellent customer service a priority. Keep in mind that great  staff and customers are what keep a  business running successfully. Whether you are a small business owner, home based or a one man  operation, ongoing training and self and company examination are a must! 

 2) Understand and meet customer needs.  Be in tune with what your customer's want and needs and have it readily available and  assessible to them --- before they ask for it! Customers and clients want to feel special.  Treat each customer as if they were your only one. In other words, I need you so how can I  keep you. 

 3) Resolve customer problems quickly.  When there are problems they should be acknowledged and resolved immediately. Start by letting  the customer know that you are aware of the problem, you care, and you are working to improve  the situation. Most people don't need much more than someone to acknowledge the concern  and to address it. 

 4) Let customers know you appreciate their business.  Coupons, discounts, thank you notes, small gifts,etc. are nice ways to let customers know you  value them and their business. A regular smile, positive and friendly demeaner, and a simple  statement such as, Thank you for doing business with us goes a long way as well. 

 5) Don't forget simple business etiquette. Prompt return of phone calls and email says a lot  about you and your company. It projects an organized and customer service-oriented business  image. 

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