How to Search the Internet

Researching the Internet for vital P.R. information can be a thrilling  experience.  There are so many places to submit your press releases free of charge and fee  based sites with extensive media lists.  The Internet can help you build and maintain your  media list.  You can research business publications to find out who their editor is and what  their writers guidelines are.  Keep in mind that it is a time consuming task. 

      Successful Internet searches are dependent upon the search words you use. Try individual  searches using the words press release submission, writers guidelines, publicity, business  discussion groups, business ezines, and business publications to find P.R. and media sources.  A few of the free sites that I recommend include Web Wire, PR Web, Home Business Journal, db  Business, and Press Direct.  I've visited them and found them to be easy to use.  Choose a  press release submission service based upon their media list and their ability to match your  press release up with the appropriate publications.  Targeting the media is just like  targeting prospective customers.  Beware of companies  that send out press releases to all of  the publications on their media list.  You will only be paying to have your press release put  in the trash. 

      Don't fret if you can't afford to hire someone to write and submit your press releases to  the media. Once you have gathered your media sources, it is important to research the types of  articles they contain.  Submit a brief letter or email to the editor to inquire if they would  like to receive a press release from you.  Tell them about the articles topics you specialize  in.  Remember it is important to write about topics you feel most familiar with to ensure you  won't struggle every month to generate fresh articles.  Research the types of articles placed  on the free press release submission sites.  Find the ones that really capture your attention.  Use them as a guide to determine your writing style.  Take advantage of the business  discussion groups by being an active participant.  Keep your business in front of the members  on a daily basis. 

      Fine tune your press release by visiting the Smart Idea Site, Promotion World,  Press-Release- Writing.com, or  New World Webdex to research how to write one that is  newsworthy.  Don't submit your first draft.  Edit your press release until all of the  unnecessary words and phases are eliminated.  Write and submit a new press release every  month.  If you really want to make P.R. work for your business, you have to be in consistent  in getting your business news in the hands of the media. 

      The Savvy Atlanta Female Entrepreneur News Bureau assists female entrepreneurs, women's  groups and non-profit business organizations in increasing their visibility by submitting  their articles to national publications interested in articles written by women.  Contact  (770) 603-6521 or biz.savvyatlanta@angelfire.com to request their new P.R. ezine, Savvy Female  Entrepreneur and for P.R. assistance. 
 

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