How To Develop Business Marketing Strategies

How many of you have witnessed this scenario:  Business is booming!  Instead of pressing forward with the current marketing strategies, you decide to put marketing on the back-burner.  Wrong move!  This is a common practice among business owners once they feel they’ve learned how to “reel” in the customers.  They feel that can now take a breather to work on other important matters like writing a policies & procedures manual,  hiring new sales reps, and the like.  The only problem with this is that if you fail to market your business on a consistent basis you won’t need to write manuals and hire sales reps—you’ll be putting the “Out of Business” sign! 

No matter how big your business becomes, there are some things that should always stay at the top of the priority list:  consistent marketing strategies.  Here are five (5) marketing strategies you should incorporate into your daily activities: 

1.  Perform a marketing activity daily.  This could be something as simple as writing to prospective clients, networking, or making sales calls. 

2.  Tell everyone about your product/service.  Think about the number of opportunities that you have to tell people about your business.  Are you taking advantage of them?  If not, you may be missing out on some big opportunities. 

3.  Stay in touch with your customers and prospects.  It’s very easy to get bogged down with the administrative and operating tasks of running a business.  But without your customers and pipeline of prospects you wouldn’t have a business.  Take a moment to send a thank you card or call to say hello.  These gestures go a long way in building your bank account of customer loyalty. 

4.  Focus.  Work when you should be working, and market when you should be marketing.  You need to set aside time to market your business without interruptions daily.  No more loading the washing machine or playing games on the computer.  Let’s get serious about marketing! 

5.  Organize your work space.  If you’re constantly looking for files when your customers call, it’s time for you to get organized!  You need to and should be able to put your hands on things fast.  Not appearing organized could cost you thousands of dollars worth of business because of the negative connotation associated with being unorganized! 

These tips are simple in nature, but it’s “easier said than done” to implement them into your daily routine.  Pick one strategy and concentrate on it for 30 days.  At the end of the 30 days, write down how the change has helped you better manage your time, your business, and enhance your business relationships.  Let me know the outcome.   Until then, Happy Marketing! 

Tracey Lowrance is the President/CEO of OutSource ConneXion, a full service marketing communications firm that offers marketing communications, public relations, media advertising, and employee/community relations expertise in the Atlanta area.  For more help planning your marketing strategy contact Tracey at (404) 299-7549, e-mail her at OutConnex@aol.com

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