Turn Ons: Anything that makes the customer literally beat a path to your e-mail box or order form

Turn Offs: Ads that look like ads

Turn On: Women, especially, like to have the best, the first, the finest, the most expensive, the cheapest, the prettiest, the most functional and so on.... YOU know what I mean...So with this in mind, THAT is how you should construct your sales pitch!

Turn Off: Pushy salesman, chaos, unorganization, unsolicited ads or phone calls and so on....So with that in mind, you should steer AWAY from these type approaches in sales and design.

When sending an e-mail to a list like this one and the many others out there...USE your womanly WILES!! We ALL have them and we know how to turn a pretty smile, so to speak. THIS CAN be presented in a "sales technique" and in your "web design"!

ALSO....women are naturally curious...so don't tell everything! Make them WANT to see what you have. Here is an example of an e-mail that would make me "beat a path" to this persons website or e-mail box...
 

Dear List,

Last week I came across an exclusive item that I decided to add on my website for my viewers. I checked around the Internet before investing in it because it was a bit expensive, even wholesale, but it is so functional and I could tell the quality was high and so I decided to take the plunge and offer it to my viewers.

My question to you is this...Should the mark up be small hoping for a lot of sales or higher because my investment was higher?

Thanks for your input.

Your name
Your e-mail

NOW, YOU can BET every dollar in your pocket that I AM going to see what she has that I "don't" have and how the heck she got it first and how come I didn't know about it and to see if I WANT one because I might because I don't want to be "last" by any means and so on and so on...

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