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1. Editors WANT your news! I hear so many people say "I don't have anything interesting to put in a press release." Nothing interesting? How about hiring a new employee, winning an award, changing locations, landing a big client, celebrating a milestone (business anniversary, sales milestone.) There are many things you can write about - and it just takes a little brainstorming.

2. ALWAYS follow-up! If you turned in a press release and it didn't print, don't get discouraged - call the editor! Not long ago, I followed-up on a press release that didn't print. Turns out, I was able to talk the editor into writing a feature about my client. That was great publicity for them - and it was FREE. :-)

3. Remember to make your press release informative - not "sales-y". If your press release is too self-promotional, the editor won't print it no matter what. Have someone else proof the release before it goes out the door. If it sounds like a sales letter to them - rewrite.

4. ALWAYS include your contact information on the release. This is for two reasons. One - the editor may want to ask you additional questions - and they can't reach you if you don't list your phone number. Two - you want to have your contact information printed in your release. If a customer can't call you right after reading your release, you've lost a sale.

Heather
SuccessWorks
"Your marketing partner for extraordinary results"