"Why
Network?"
by Nancy Roebke
"Networking" is a
buzz word today. Everybody talks about it.
Everybody hears
about it. Everybody wants to do it more
effectively. But
why? Why do people network, and what do they
hope to accomplish?
First of all, networking
is the process of meeting people,
either through a
contact that you initiate, or through an
introduction by
a third party. Networking allows you to meet,
and establish a
relationship with, people who may not have heard
of your business
through any other method.
.
For most business
professionals, networking is done to increase
revenue. Sometimes
new clients are found, sometimes new
suppliers, and sometimes
new ways of doing things that increase
the bottom line
are found through networking. Here are some
goals that business
professionals commonly have in mind when
networking:
To exchange qualified business leads.
To get top quality service.
To get "out-of-reach" customers.
To learn business development skills.
To have the potential to increase revenues.
To establish long-term friendships.
That means that networking
is essential for strong business
development. We
need other people to buy from us, sell to us,
and brainstorm with
us in order to progress in our fields. In
order to get people
to do these things for us, we must be
willing to give
of ourselves in return.
We must be willing
to hone our relationship-building skills. We
must be great listeners.
We must be willing to give before we
receive. We must
get into a networking mode in our minds. A
CONSTANT networking
mode.
Through consistent
contact with others, you will instinctively
start to put "two
and two together". When you are speaking with
someone, your brain
will be searching it's archives for people,
places and things
that can help the person you are speaking to.
This is a networking
mode.
This is also a networking
mind set. This mind set takes time to
cultivate, but once
a focus is given to it, you will
immediately see
how you can help other people while you are
listening to them.
That is the first step in getting them to
help you.
So networking, like
it's name says, is WORK. The process is not
called Net-sitting,
Net-eating, or Net-standing around waiting
to go home. This
process is work and should be done
methodically.
The process is also
a learned skill. It is not something that
we are born knowing
how to do. It can be frustrating when you
have a goal in mind
for your networking functions and are not
achieving that goal.
Profnet,
Inc. <http://www.profnet.org/> is a professional
business leads generation
corporation. We bring business
professionals together
in a non-competitive environment to help
each other make
more money.
ProfNet- Helping
Business Professionals Find More Business
Copyright c 1998
Nancy Roebke
Nancy Roebke
Execdirector@Profnet.Org
http://www.profnet.org
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