How to Start a Sewing Business
by Jodi Wile
15 years ago I was given
the best advice: "discover what you like to do, figure out how you
can sell it to others, then
make a living".
Most people who sew, love
it. Why not take that love and profit? Starting a sewing business
can be one of the most fulfilling,
enjoying businesses one can start and profit from. I
started my businesses doing
alterations. I told a couple of my co-workers and not long after,
every other day I was taking
a co-worker's clothes home for alterations.
.
A sewing business is creative,
enjoyable and Stressful. There are deadlines to be met,
sometimes there are difficult
customers to deal with -- The person who is never pleased, the
individual who keeps changing
their mind or the customer who wrote a bounced check and refuses
to pay.
A sewing business can be
started in the home or outside the home and start-up costs are
usually low if you already
have a sewing machine and serger.
There are numerous sewing
businesses to choose from:
1. Custom Sewing Biz, also
called custom clothier or custom dressmaker. A custom clothier
sews garments for individual
clients.
2. Custom Designer.
A custom designer is similar to a dressmaker with the exception of being
a ‘designer’. A custom
designer sews for individual clients using their own designs, rather
than sew from patterns.
A custom designer may also run a small design business (also called
small time operator) and
sell their designs to stores and boutiques.
For both the custom
designer and custom clothier there are numerous areas of specialization
they can enter: bridal
sewing, children’s clothing, men’s wear, dance wear, costumes, choir
robes, women’s wear, high
couture clothing, intimate apparel, plus-sized clothing, sewing for
handicapped individuals,
and the list goes on…
3. Sewing for Weddings.
The bridal business is big business. Weddings happen 365 days a year
and the average couple spends
thousands of dollars on their ceremony. The bide to be wants
everything to be perfect,
including her wedding gown and wedding accessories – all of which
can be created by a sewing
professional.
4. Sewing for the Home.
this includes custom window treatments, slipcovers, pillows, shower
curtains, and on…
5. Sewing Crafts – from dolls
to toys.
6. Alterations. From
sewing a seam to replacing a zipper. Alterations can be a profitable
business as many people
have something hanging in their closet that needs repair – and they
have no idea how to do it.
Specializing also increases you profits, such as bridal
alterations because 9 out
of 10 retail wedding gowns require some type of alteration.
7. Sewing for pets.
.
Getting Started.
First determine the type
of sewing you would enjoy most. Then determine your client base –
what are their needs and
how can you reach them? Where and how will you sell your products
or
services? Who is your
competition?
There are two important
skills you must have to start a sewing business. An ability
to sew
well and total knowledge
of the area in which you are sewing. If you intend on starting a
business sewing wedding
gowns, you must know everything there is to know about wedding gowns
and the bridal business.
Potential clients will be interested in your skill and knowledge.
Most will look to you for
advice from anything to making them look good to planning a wedding.
Other skills include basic
business knowledge and people skills. A sewing business is a
people business as you will
be required to have regular face-to-face meetings with clients
and/or buyers. You
will be dealing with all types of people and personalities.
You may be
required to develop a thick
skin as now all customers will like your work.
Advertising a sewing business
is usually done by word of mouth, which is usually very
effective. You do
a good job for one client and the word spreads. Other ways to advertise
are placing a listing in
your local phone directory, leaving your business card and/or flyer
in fabric shops, beauty
salons and cleaners and/or design your own web site which lists your
services, the benefits of
your services and visual pictures of your work.
Who needs your services?
Anyone who requires quality,
custom-made garments, items or home decor accessories.
Jodi Wile
Start a Sewing Business |