"12
Offline Ways of Promoting Your URL"
by Nikki Pilkington
So you have your website
and you've done everything right on theweb - search engines, classified
sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc
etc.
And now you think you've
exhausted the possibilities of marketing your website and you can sit back
and wait for the visitors to roll in, right? WRONG!
Here are 12 extra ways to
promote your website without even turning your browser on:
.
NUMBER ONE:
Make sure that all of your
staff know your website address. They know your telephone and fax numbers,
they know your snail
mail address - they should
ALL know your web site address too. Make sure that any new staff have this
information along with
the usual contact details.
NUMBER TWO:
Print your URL and email
address on all letterheads, business cards & compliment slips, in the
format
http://www.yourcompany.co.uk
This way everyone that you ever come into contact with has your
web address.
NUMBER THREE
Business closed for the
day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk"
Spooners Restaurant (http://www.spooners.co.uk)
did this and regularly get table bookings via email that they would usually
have missed.
NUMBER FOUR:
Include your URL in your
answerphone, or line holding message. Let people know that they can find
information/buy products/
enquire about services via
the world Wide web.
NUMBER FIVE:
Type your URL into your
screensaver to remind staff of the address while they are on the telephone.
This way even temping staff know the address
NUMBER SIX:
When potential clients call
for information about your company, ask them if they have Internet access
and send them to your
website. This means they
can have the information immediately, without waiting for the postal system,
and may help cut down
on your postage bills.
NUMBER SEVEN:
Look for unusual promotional
items at holiday times - WWW tiepins or brooches, computer shaped cookies,
Christmas cards on
disks (with the obligatory
link to your website) - the choice is endless and it all draws attention
to the fact that your company
is taking advantage of the
latest technology
NUMBER EIGHT:
Why not swap leaflets with
one of your clients and reach a whole new potential audience? Every brochure
we send out features a leaflet/business card from one of our clients -
a favour which
they reciprocate.
NUMBER NINE:
Magnetic car stickers featuring
just your company name and URL help get you seen while you're out and about
and can be a great conversation starter!
NUMBER TEN:
Have t-shirts printed with
your web address and logo - then give them out as prizes or promotional
items.
NUMBER ELEVEN:
If you're in a restaurant
or hotel with a guestbook - sign it! And don't forget to leave your web
address.
These guestbooks are left
in receptions all year round and people tend to browse through them while
waiting.
NUMBER TWELVE:
Make sure that any newspaper
and other offline ads feature your URL prominently - don't hide it away
in the small print!
(c)1998 Severina Publications
Severina Publications is
an Internet Marketing company based in
Milton Keynes, England
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