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Digital Women has been providing information for women on loans, grants, business funding, home business ideas, lending tips and business networking resources since 1998! Visit our loan section and our grant section for ideas on how to get money for starting your woman-owned business
 

How to Allure Clients | How to Increase Sales

 
"How to Allure Clients and Increase Sales"
by Rebecca Game

Turn Ons: Anything that makes the customer literally beat a path to your e-mail box or order form

Turn Offs: Ads that look like ads

.
Turn On: Women, especially, like to have the best, the first, the finest, the most expensive, the cheapest, the prettiest, the most functional and so on.... YOU know what I mean...So with this in mind, THAT is how you should construct your sales pitch!

Turn Off: Pushy salesman, chaos, unorganization, unsolicited ads or phone calls and so on....So with that in mind, you should steer AWAY from these type approaches in sales and design.

When sending an e-mail to a list like this one and the many others out there...USE your womanly WILES!! We ALL have them and we know how to turn a pretty smile, so to speak. THIS CAN be presented in a "sales technique" and in your "web design"!

ALSO....women are naturally curious...so don't tell everything! Make them WANT to see what you have. Here is an example of an e-mail that would make me "beat a path" to this persons website or e-mail box...
 

Dear List,

Last week I came across an exclusive item that I decided to add on my website for my viewers. I checked around the Internet before investing in it because it was a bit expensive, even wholesale, but it is so functional and I could tell the quality was high and so I decided to take the plunge and offer it to my viewers.

My question to you is this...Should the mark up be small hoping for a lot of sales or higher because my investment was higher?

Thanks for your input.

Your name
Your e-mail

NOW, YOU can BET every dollar in your pocket that I AM going to see what she has that I "don't" have and how the heck she got it first and how come I didn't know about it and to see if I WANT one because I might because I don't want to be "last" by any means and so on and so on...

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DigitalWomen ® provides an International online community for women in business, business women around the world. Inside you will find free business resources and tools including information about grants, women loans, payday loans, cash advance loans, free business tips, work at home business ideas, free marketing and sales tips, how to write a mission statement, free daily planner, how to business articles and an opportunity to join and promote your woman-owned-business right here! Over 900 pages of business resources including grant and loan information.