1.  Editors WANT your news!  I hear so many people say "I don't have anything  interesting to put in a press release." Nothing interesting? How about hiring  a new employee, winning an award, changing locations, landing a big client,  celebrating a milestone (business anniversary, sales milestone.)  There are  many things you can write about - and it just takes a little brainstorming. 

 2.  ALWAYS follow-up!  If you turned in a press release and it didn't print,  don't get discouraged - call the editor!  Not long ago, I followed-up on a  press release that didn't print.  Turns out, I was able to talk the editor  into writing a feature about my client. That was great publicity for them -  and it was FREE. :-) 

 3.  Remember to make your press release informative - not "sales-y".  If your  press release is too self-promotional, the editor won't print it no matter  what.  Have someone else proof the release before it goes out the door.  If it  sounds like a sales letter to them - rewrite. 

 4.  ALWAYS include your contact information on the release.  This is for two  reasons. One - the editor may want to ask you additional questions - and they  can't reach you if you don't list your phone number.  Two - you want to have  your contact information printed in your release.  If a customer can't call  you right after reading your release, you've lost a sale. 

Heather 
SuccessWorks
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