Killer Internet Marketing Errors-How to Avoid
Them
With 95% of all Internet businesses failing,
it is important to find out what actually works and what doesn t.
Most online business failures can be attributed to one or more of the following
marketing errors:
1. Free Domain Hosting. Failure
to obtain and use your own domain name gives your site visitors a poor
impression of you and your online business. With domain registrations under
$10/yr., there is no good reason not to have your own domain name.
2. Poorly Constructed Web Sites.
Your web site is an extension of you and your online business. It
should be attractive, professional and easy to navigate. Using a
lot of white space between paragraphs makes it easier for your visitors
to read your message. Include links at the top and bottom of every
page so that your visitors don t get lost. It is a good idea to have a
friend or business associate review your site and provide feedback.
3. Lack of Good Web Site Content.
Offer your visitors free, valuable information and not just a sales pitch.
By offering free, valuable information you will establish credibility and
make your site visitors feel you genuinely care.
4. Unsecured Credit Card Processing.
Be sure that the page on which you ask site visitors to input confidential
credit card information is secure. Secure order pages will have
https in the address bar. With identity theft on the rise, your customers
may be reluctant or even refuse to leave credit card information on an
unsecured order page.
5. No credit card processing. Eighty-five
percent of all online purchases are made with credit cards. Shoppers like
being able to whip out the plastic, complete their order and
leave your site knowing the product is on its way. There are a number
of companies who offer credit card processing for a very small setup fee
and no monthly charges. You can expect to pay a little more per transaction
to these companies but you only pay when you make a sale. This is in contrast
to the traditional merchant accounts that typically require completion
of a lengthy contract, credit checks and monthly fees.
6. No Privacy/Policy Statement.
Having a privacy/policy page on your site is pretty much expected
these days. Visitors to your site look to see what they can be expect
from you in the event there are problems. What is your return policy? At
what phone number can you be reached? What happens to the visitor information
input on your site? Is that information sold to others or kept confidential
within your company? These are just a few of the questions that might be
addressed.
7. Failure to build an opt-in
email file. Failing to collect the names and email addresses of your
site visitors is like throwing money away! Your opt-in list
will be the means by which you stay in touch with your potential customers.
Most visitors will not buy on their first visit to your site so you must
keep your name and web address in front of them on a regular basis and
keep them coming back to your site until they purchase your product/service.
With the abundance of marketing information
available both online and offline, it is impossible to know for sure what
will actually work. However, by avoiding these killer
marketing errors, you will, without a doubt, increase your web site traffic
and your sales.
Author-Bio: Bernie Alexander is an author/internet-marketing
specialist.
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