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Market Analysis

Women in business need to analyze the market for several reasons. Having an online business is not just a hobby. The following sites will provide links and information on the ineternet for market analysis to help them in their business endeavors.
 
Competitive Marketing Analysis - The keyword in this phrase gives us a hint   "competitive". The competitive marketing analysis is an in-depth study of your business's competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective. In order to perform strategic planning for your firm's future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your firm's future. Increasing market share is the goal of any competitive marketing analysis. Read more Competative Market Analysis here
 

Market Analysis Web Sites

NUA Internet Surveys -  here you will find the latest internet trends as well as some excellent internet statistics
http://www.nua.ie/surveys/

Atlas of Cyberspaces -  this cool site helps you visualize the electronic internet territories of cyberspace as a map
http://www.cybergeography.org/atlas/

Neilson Net Ratings -  just about everyone has heard of these people. They provide internet audience and  market analysis.
http://www.netratings.com/

The Customer Respect Group -  an international research and consulting firm, publishes the Online Customer Respect Index™ (CRI) that they gather from over 1000 web sites.
http://www.customerrespect.com/

Core Metrics (formerly) WebCriteria - provider of online marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels.
http://www.coremetrics.com/

Pew Internet Project -  a non-profit research center studying the social effects of the Internet on Americans.
http://www.pewinternet.org/

KeyNote -  delivers  the mission-critical data you need to optimize end-user experience and also provides commerce benchmarks & ratings.
http://www.keynote.com/
 


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