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| Welcome to the Digital-Women Newsletter® for Women in BUSINESS ============================================================== Highlights: "Making Money from RSS Feeds" / "New Networking Area!" IN THIS ISSUE: ==> 1. Announcements (What's new at DW) ==> 2. Digital-Tidbits (Digital and technical resources) ==> 3. Business Resources (Business tools and resources) ==> 4. Biz Tips/News (Featured business article) ==> 5. Featured Professional Member (Professional Member site) ==> 6. Marketing Tip (Different and unique marketing ideas) ==> 7. Digital Pot Pourri (Neat websites we found) ==> 8. Grants and Loans by State (Grant resources) ==> 9. Editors Note ============================================================= ============================================================= ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. A N N O U N C E M E N T S ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ==> For those that don't know we have opened the networking area of DW here: http://www.digitalwomen.NET ==> Be sure and use the forums set up for you. If you have a special subject or area of business subject you want to see, let me know. ==> You can become a professional member here. Scroll the whole page to see all he lifetime goodies: http://www.digital-women.com/join.html ==> Looking for something specific? Check the sitemap first: http://www.digital-women.com/sitemap.html ==> Want to send an article for publishing related to business and women? Submit it here: http://www.digital-women.com/memberarticles.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. D I G I T A L T I D B I T S ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ==> Basic Flash Menu - Easy to use flash menu generator with all the essential features. Around 60 animated buttons to choose from. Creates vertical and horizontal menus: http://www.flashvortex.com/ ==> Thousands of free clipart images. icons, balls, backgrounds, bars, graphics, animated gifs, clip art, and more! Site is constantly updated: www.freegraphicsworld.com/ ==> Some of the free business and free legal forms you can download free of charge.: * Employment contracts * Employee handbooks * Business contracts * Business letters * Business reports * Promissory notes * Lease forms * Bill of sale forms * Financial statements * Confidentiality agreements * Power of attorney forms * Living will form * Security agreements * Debt collection letters * Will forms * Security agreements http://www.freebusinessforms.com/ ==> Trial & free software & templates for business plan, financial projection plans, cashflow forecasting plus business planning tools, models, samples, and more: http://www.planware.org/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. B U S I N E S S R E S O U R C E S ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ==> StartUp Success Model: The Four Stages of Entrepreneurship http://www.startupguru.com/blog/?p=3 ==> Minority Business Development Agency (MBDA) http://www.digitalwomenloans.org/minority/0002.html ==> Become a Micro-Multinational Small Business in 5 Steps: http://tinyurl.com/26wlgth ==> Why Should My Locally Based Business Have a Web Site? http://tinyurl.com/ygq7h9w ==> "Designing a Tradeshow Atmosphere" http://tinyurl.com/myk22x ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. B I Z T I P S / N E W S ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Making Money from RSS Feeds By S. Housley Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering using to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements. Subscriptions. Subscription feeds are designed so that subscription fees are charged for unique quality content. Publisher include teaser copy in the RSS feed and readers have to purchase a subscription to see the content in its entirety. The New York Times was the first to introduce the subscription model. Initially the NY Times faced some resentment from users who had become accustom to free RSS based content, but ultimately consumers realize that businesses must achieve profits in order to continue. The greater the value of the content contained in the feed and the uniqueness of the content will determine the success of subscription based feeds. Simply put, if readers can obtain the same quality and quantity of content from an alternative free source they will. Not unlike magazines, if the content the publisher is providing is unique and valuable, the subscription model will flourish. Advertisements. The web has undergone a number of revisions to online advertising models. Banner ads, once an effective way to generate valuable leads are screened or filtered by most novice users. Text ads have become common place and are far less effective than they once were, advertising in RSS feeds was a natural step for online advertisers. Contextual advertisements or advertisements that relate to the webpage or RSS feed's content, achieve the highest rate of success. As a result both advertisers and content providers should critically evaluate advertisement placement systems to determine which system produces the highest relevance in contextually based advertisements. Google AdSense provides contextually relevant ads while Pheedo provides related category feeds. Publishers need to determine which model will produce advertisements that are relevant to the RSS feed's content and actionable by feed readers. Hybrid Advertisements. Other hybrid alternatives for profiting from RSS feeds include optionally giving subscribers the choice. A small fee for many might give subscribers the option to pay for the feed ad-free or view advertisements in the feed. The business model is reminiscent of adware in its infancy where users could use software for an unlimited amount of time. The software had imbedded advertisements and publishers were compensated for ad impressions or click-throughs. If users preferred an ad free version of the software they could purchase a registered copy that would remove the imbedded advertisements. More on Advertising in Feeds with a comparison of ad serving technologies. http://www.feedforall.com/advertising-in-rss.htm Advertising online is constantly evolving. Both content publishers and advertisers are adapting and evaluating new advertising models. RSS feed subscriptions and advertising are merely a step in the evolution of online advertising. Knowing your audience will help publishers determine the most effective model for profiting from content contained in an RSS feed. Author-Bio: About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5. F E A T U R E D P R O F E S S I O N A L M E M B E R ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Denise O’Berry For over twenty years, I worked for a large Fortune 500 company helping company leaders, departments and teams create and put their plans into action to make change happen. That’s where I gained much of my experience. I began my consulting firm in 1996 because I saw small businesses struggling everywhere I looked. We wear so many hats and sometimes it just takes a little help from an “outsider” to kick us in the right direction. Here’s my motto: Absolutely Nothing That’s Exactly What Will Happen If You Don’t Turn Your Great Ideas Into Action Visit Denise HERE: http://www.deniseoberry.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 6. M A R K E T I N G T I P ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Anticipate Everything, by Denny Hatch & Don Jackson Please your customers by knowing what they'll appreciate before they know it. Win over new customers by accurately anticipating your competitor's service capabilities and strategies, and then beating them to the punch. There's not a market leader in any business that can keep its position by being complacent. Look ahead, to see what your customers will want in the future. Then plan a strategy to deliver it to them before anyone else in the market place. http://www.melissadata.com/tips/directmarketing2.htm ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7. D I G I T A L P O T P O U R R I ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ==> Winter Health Tips: http://www.idph.state.il.us/public/hb/hbwinter.htm ==> Winter Recipes Warm up with these winter recipes—from soup recipes to casserole recipes to slow cooker recipes, you're sure to find a favorite cold weather dish. http://www.tasteofhome.com/Recipes/Seasonal-Recipes/Winter-Recipes ==> To shorten winter, borrow some money due in spring. ~W.J. Vogel ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 8. G R A N T S F O R W O M E N b y S T A T E ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ==> Alabama Business Women Entrepreneurs Business Tools, Grants, Funding, and Loans for Business Startup http://www.digitalwomen.net/alabama-businesswomen.html ----<<*>>----<<*>>----<<*>>----<<*>> 9. e d i t o r ' s n o t e ----<<*>>----<<*>>----<<*>>----<<*>> If I didn't have a cat or dog I could walk around the yard barefoot in safety. ************************************** c o n t a c t i n f o r m a t i o n ************************************** Rebecca Hubbard Digital Women Editor 3800 Boquillas CR | Email: rebecca@digital-women.com Granbury, TX 76048 | Web: http://www.digital-women.com ************************************************* a d v e r t i s i n g o p p o r t u n i t i e s ************************************************* http://www.digital-women.com/adrates.html
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Digital Women ® Providing small business for women including business loans, bad credit loans and free business grant information for women's business startup and women entrepreneurs Copyright © 1998-2012 Digital Women National Foundations, Grants, and Bad Credit Business Loan Info
® Rebecca Hubbard
rebecca@digital-women.com