Offline promotion
is just as important as online promotion. By "offline" we mean promoting
your business "outside" of the Web. This can be done in several unique
and creative ways. We are going to outline some of those ways here for
you.
-
Community:
There are several creative ways to promote your business right in your
own community!
-
School Functions
-
Social Events
-
The Arts District
-
Charity Organizations
-
Other Community Functions
-
School Functions- All
during the school year, your district hosts school functions to raise money
for their school. This is a perfect place to donate some of your services
or products, thus helping the school and in turn creating a high profile
for your business. Some examples would be:
-
Free calendars for the school
to sell with your advertising imprinted.
-
Donations of your products or
services at the "school holiday" functions.
-
Setting up a web site for your
local school
-
Social Events- Be sure
to include yourself in social events going on around your community. These
are great places to promote your business. Hold some social events of your
own and introduce your business to your community.
-
The Arts District is
always looking for donations from local business to give as awards and
prizes in their arts festivals and contests. Make your business available!
-
Charity Organizations are
always in need. Take a look at your business to see what you could
do to help the local charities in your area.
Other Community Functions-
There
is usually the volunteer Fire Department, your local Law Enforcement, Colleges,
and a host of other events going on in your community. Get your paper out
and start promoting your business today!
© 1998-2005 Digital Women
®
All Rights Reserved
Reprints of this article
are granted providing the article appears in its entirety and all credits
are included. Rebecca Game is the founder/creator of Digital-Women.com
a
community designed for women in business to find resources, business tips,
and marketing resources.
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