Pay Per Click Advertising and Article Marketing
Compared
At first glance, Pay Per Click advertising
seems to be the fastest way to send targeted website traffic to your websites
online. You choose some keywords and add your website s url and you
are done. However, with most things online the competitive search
terms are often very expensive and you spend lots of money to win the Pay
Per Click wars.
This article will list five reasons why
article marketing may be better than Pay Per Click Advertising.
Permanent links
Anyone knows that once you stop paying
for your pay per click results, you will stop getting website traffic.
Articles on the other hand always stay on the pages of a high traffic website
if added. This is like opening a shop in a busy shopping mall.
You get more targeted website visitors this way quite easily. Once
readers read the targeted articles and then click through to your website,
they are in the mood to read whatever offers that you can sell and you
tend to make more money this way as they treat you as an expert if they
like your article. Thus in article marketing, you get traffic on
a continuing basis and not just when you pay for it.
Viral effect
Not only that if publishers like your
work, they put it on all their websites and send it to their newsletters
with many readers and some of these readers will start clicking to your
website and signing up or purchasing whatever you are promoting.
Some readers if they like your article will forwarding the email to their
friends and make you even more money. Some other publishers will
start adding your article to their blogs and generate even more website
traffic for your website that you are marketing. The more targeted
website traffic the more money you will start making.
Page Rank
The basis of Search Engine Optimization
( SEO ) today is based on PageRank and website traffic. Granted that
you know how you get added website traffic with article marketing, we now
turn to SEO. The major search engines today looks at the number of
inbound links from targeted website pointing to your website. This
means that if you have a cooking website, the more links to your website
from cooking websites the better. Article marketing works in the
same way as if your business is on health for instance and you write health
articles, your publishers are going to be health websites and your PageRank
due to the number of inbound links pointing at your website will increase.
Your search engine rankings will also start climbing and you will start
getting more targeted website traffic and make more money.
Price
Writing your own articles and publishing
them can be free as compared to paying for Pay Per Click Advertising and
the more articles you write the more well known you will be and the more
targeted website traffic you will get. Why spend hundreds each month
on Pay Per Click advertising when you can start getting website traffic
for almost free by writing articles on topics relevant to your particular
internet business. But that said, time is what you will be spending
so if you want the easy way out, get someone to ghost write an article
for you. You can get it for $5 per article or less at websites like
Elance.com or getafreelancer.com.
In conclusion, this article highlights
four reasons why Article Marketing is a good way to consider especially
if you are on a tight budget and its ability to send your website continuous
targeted website traffic is something that you should consider carefully
if you want to use this method of online promotion.
Author-Bio: Joel Teo
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