Digital Women Press Room
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Car-Buy-Her partners with AWARE to Educate Consumers on Auto Financing
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Car-Buy-Her has partnered with AWARE (Americans Well-informed on Automobile Retailing Economics) as an educational ally to help further the knowledge of women and car buying. The partnership allows Car-Buy-Her to utilize and distribute AWARE s auto financing materials and information via their Web site, public workshops, seminars, and clinics for women.
Partnering with AWARE allows Car-Buy-Her to double the knowledge for women consumers researching and needing information on auto buying. One of the biggest concerns women have when it comes to buying a car is the financing. By working with AWARE we are able to offer a more comprehensive educational program for women, said Sheronde Glover, Founder and CEO.
"AWARE is pleased to form this partnership with Car-Buy-Her, and believes that by working together, we will expand consumers understanding of the vehicle financing process, said Eric Hoffman, spokesperson for AWARE. Our research shows that women already are informed automobile shoppers. For example, more than 60 percent of
women consumers say they will research financing options before purchasing their next car. And while this is good news, it s our hope that by empowering consumers with tools, resources, and vehicle financing information, we can continue to build upon the positive
trends women are exhibiting in the automobile financing process.
About AWARE
AWARE is a non-profit organization seeking to build a greater understanding about how auto financing works. AWARE is supported by leaders of the vehicle financing industry and provides free education information to consumers. Visit www.AutoFinancing101.org for financing calculators, tips, and other free educational materials.
About CAR-BUY-HER
Car-Buy-Her is an automotive resource that educates women on car buying and maintenance and works with dealerships and other automotive companies to become more woman friendly. For more information on Car-Buy-Her, visit the Web site at www.car-buy-her.com |
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