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"Designing
an Atmosphere"
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Your exhibiting
booth should provide an "atmosphere" of professionalism and constancy.
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Try THEMING
as a new approach.
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Keep promotional
handouts neat and organized. have plenty of promotional items for display.
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"Scents",
especially pleasing aromatic ones, always draws a crowd and keeps them
coming back.
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Use coordinating
colors that soothe the eye instead of colors that irritate.
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A crisp,
clean area always gives the impression of efficiency and professionalism.
"Trade
Show Tips"
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Don't
hand out all of your expensive literature at trade shows. Instead, develop
some inexpensive product sheets if you want prospects to leave with something,
and offer to send more information after the show. This approach gives
you a reason to get their vital information.
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Use booth
signage that conveys a message focused on your prospect's needs.
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Good trade
show press kits give reporters basic information on the kits' contents
at a glance; for example, use press-on labels on the cover listing, new
products being shown, special events planned, and location of your booth.
Or, have a table of contents as your first page.
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To get
attention you need bright "contrasting" colors such as blue and orange,
or purple and yellow. If you don't know the contrasting colors, then do
a search on the web for color charts and contrasting colors. They will
probably have "visuals" where you see how they stand out.
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Also...."black"
writing on a yellow background has been proven by tests to be the "easiest"
for people to notice and read. That's why all the warning signs on the
freeway are in these colors.
"Following
Up With Prospective Clients"
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Be sure
to have some cards printed for contact information.
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Offer
a door prize or free drawing for mdse. for filling out a card.
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Keep all
cards for future mail outs or phone calls.
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Keep in
touch with all prospective clients on a regular basis.
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Send a
postcard periodically as a reminder of your business.
"Trade
Show Links"
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Exhibitor
Net- Lots of helpful information plus a lot of links to trade shows.
Click
HERE for another great article containing tradeshow tips for those
who are new to tradeshows and setting up a booth. |
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